The two things that impressed me most about Lauren were that she “gets it” and that she seamlessly and intuitively matched the level of writing and editing help that I needed. When I needed a sounding board, I got it. When I needed wordsmithing, I got that. When I needed an example blurb to set the voice and tone, I got that too. Some people can write, but very few also have what Lauren has—a flair for interviewing and listening that makes you feel completely at ease and fully understood.